Cause Marketing
Thank you for your interest in partnering with Milka Clarke Stroke Brain Trauma Foundation, the first and only known national nonprofit organization in Jamaica that focuses 100 percent of its efforts on stroke brain trauma—the leading cause of death in the country, the number one cause of death for women and the number two cause of death for men in Jamaica. Milka Clarke Stroke Brain Trauma Foundation’s mission is to reduce the incidence and impact of stroke by developing compelling education and programs focused on prevention, treatment, rehabilitation, and support for all people in Westmoreland, impacted by stroke.
Cause marketing support has grown enormously in the last two decades as companies, nonprofits and constituents from employees and suppliers to retailers and consumers continue to react positively to the outcomes and benefits of joint business collaboration. Milka Clarke Stroke Brain Trauma Foundation enthusiastically welcomes the opportunity to explore and cultivate corporate relationships that will meet your business objectives and advance our mission.
We strive to enter into only those corporate relationships that are respectful of the rules and regulations required by those that we serve and are able to provide funding that is unbiased, ethical and consistent with our mission and goals. While Milka Clarke Stroke Brain Trauma Foundation has ideas about a variety of turn-key cause marketing programs, we also welcome your ideas for custom program collaborations.
If your organization meets the below minimum requirements, please complete our contact form to provide more information about your proposed program and desired outcomes.
Core Values
Any organization and its products or services interested in entering into a partnership with Milka Clarke Stroke Brain Trauma Foundation should embody or promote the following core values:
MINIMUM REQUIREMENTS
Milka Clarke Stroke Brain Trauma Foundation has established minimum requirements for cause marketing relationships:
ADDITIONAL CONSIDERATIONS
LOGO USAGE
Uses of Milka Clarke Stroke Brain Trauma Foundation’s name, logo or any of its licensed marks are strictly prohibited until a legal agreement with the desired party has been reached.
TRANSPARENCY
All cause marketing relationships must meet the Better Business Bureau (BBB) Wise Giving Alliance’s Standards and be in compliance with the law. For example, BBB Standard 19 requires that all advertisements and promotional materials related to a cause marketing relationship clearly disclose how the charity benefits from the sale of products or services. Such promotions, advertisements and/or displays should disclose: (1) the actual or anticipated portion of the purchase price will benefit the charity; (2) the duration of the campaign; and (3) any maximum or guaranteed minimum contribution amount.
Disclosures stating only that the charity will receive “proceeds”, “profits”, “net proceeds” or some other general financial benefit as a result of sales will not meet this standard.
NONPROFIT INTEGRITY ACT
Partner organizations may be required to register as a “commercial co-venturer.” In its simplest terms, a commercial co-venture is a relationship where an organization promotes a product or service and represents to the public that a portion of the proceeds will benefit a cause. If the product or service is being promoted in a way that requires commercial co-venturer registration, the organization conducting the program/promotion must file certain documents with that state’s Attorney General’s office (or other state designated entity).
The specific documents that must be filed will vary from country to country, but will generally include a registration statement and a copy of the contract. Although Milka Clarke Stroke Brain Trauma Foundation cannot give legal advice to organizations that conduct programs/promotions with us, we do advise them to seek legal counsel to ensure that they comply with these registration requirements.
Submit Your Program Idea
Cause marketing support has grown enormously in the last two decades as companies, nonprofits and constituents from employees and suppliers to retailers and consumers continue to react positively to the outcomes and benefits of joint business collaboration. Milka Clarke Stroke Brain Trauma Foundation enthusiastically welcomes the opportunity to explore and cultivate corporate relationships that will meet your business objectives and advance our mission.
We strive to enter into only those corporate relationships that are respectful of the rules and regulations required by those that we serve and are able to provide funding that is unbiased, ethical and consistent with our mission and goals. While Milka Clarke Stroke Brain Trauma Foundation has ideas about a variety of turn-key cause marketing programs, we also welcome your ideas for custom program collaborations.
If your organization meets the below minimum requirements, please complete our contact form to provide more information about your proposed program and desired outcomes.
Core Values
Any organization and its products or services interested in entering into a partnership with Milka Clarke Stroke Brain Trauma Foundation should embody or promote the following core values:
- Health and wellness
- Hope
- Empowerment
MINIMUM REQUIREMENTS
Milka Clarke Stroke Brain Trauma Foundation has established minimum requirements for cause marketing relationships:
- All partnership opportunities must align with Milka Clarke Stroke Brain Trauma Foundation’s mission and have a positive reflection on our organization.
- Partners must have a minimum of one year of established business operations and remain in good standing.
- Milka Clarke Stroke Brain Trauma Foundation will not engage with corporations who make false and/or unsubstantiated claims about products or services.
- Partner organizations must agree to disseminate stroke-related educational materials at each opportunity.
- Promotions cannot imply endorsement of products or services.
- If a commercial co-venture tactic is employed, a minimum contribution of 10 percent of the retail price for cause-related products or services is required.
- A minimum annual contribution is required (accumulated in part from the percentage above).
ADDITIONAL CONSIDERATIONS
- Milka Clarke Stroke Brain Trauma Foundation does not sell, loan or distribute its mailing list or email addresses to third parties.
- Milka Clarke Stroke Brain Trauma Foundation does not enter into cause marketing relationships in the following business categories:
- Firearms
- Multi-level marketing models
- Tobacco
- Hard alcohol (please see exception for wineries below)
- Other types of business as determined
- Milka Clarke Stroke Brain Trauma Foundation will partner with wineries within the following parameters:
- Milka Clarke Stroke Brain Trauma Foundation can accept direct donations from wineries or from a wine-related event as long as it is not directly associated with a cause marketing promotion, which implies the organization’s endorsement and helps to further sales of that product in the market place.
- Wineries may engage in Milka Clarke Stroke Brain Trauma Foundation’s Partner program, which will allow for the use of Milka Clarke Stroke Brain Trauma Foundation’s logo and additional benefits on select distribution channels.
LOGO USAGE
Uses of Milka Clarke Stroke Brain Trauma Foundation’s name, logo or any of its licensed marks are strictly prohibited until a legal agreement with the desired party has been reached.
TRANSPARENCY
All cause marketing relationships must meet the Better Business Bureau (BBB) Wise Giving Alliance’s Standards and be in compliance with the law. For example, BBB Standard 19 requires that all advertisements and promotional materials related to a cause marketing relationship clearly disclose how the charity benefits from the sale of products or services. Such promotions, advertisements and/or displays should disclose: (1) the actual or anticipated portion of the purchase price will benefit the charity; (2) the duration of the campaign; and (3) any maximum or guaranteed minimum contribution amount.
Disclosures stating only that the charity will receive “proceeds”, “profits”, “net proceeds” or some other general financial benefit as a result of sales will not meet this standard.
NONPROFIT INTEGRITY ACT
Partner organizations may be required to register as a “commercial co-venturer.” In its simplest terms, a commercial co-venture is a relationship where an organization promotes a product or service and represents to the public that a portion of the proceeds will benefit a cause. If the product or service is being promoted in a way that requires commercial co-venturer registration, the organization conducting the program/promotion must file certain documents with that state’s Attorney General’s office (or other state designated entity).
The specific documents that must be filed will vary from country to country, but will generally include a registration statement and a copy of the contract. Although Milka Clarke Stroke Brain Trauma Foundation cannot give legal advice to organizations that conduct programs/promotions with us, we do advise them to seek legal counsel to ensure that they comply with these registration requirements.
Submit Your Program Idea